About Bling Bag

Meet Harvi Shah, the mother of 'BlingBag' :) 

Harvi started BlingBag in the 8th month of her pregnancy, in 2015. She believes she has twins. Her beautiful boy - Ayaansh and this slow steady self funded jewellery brand BlingBag.

Entrepreneurship was never on the cards, since Harvi's dad had failed 3 businesses and it was a strong belief she carried that Business is Difficult. She pursued her career as an IT Management Consultant working with MNC companies and living in Singapore, London, Dubai and other places on international consulting projects. 

They say motherhood shows you the strength you never knew you have. Harvi's motherhood showed her the strength of becoming an entrepreneur. To spend more time with her to be born child and stop travelling for international projects, Harvi decided to quit her corporate career and start a small business from her 1 BHK mumbai apartment, building a jewellery brand - with the only vision to see women SMILE when they wear the jewellery curated by her. This vision was close to her heart, because she had seen her mom CRY when she was selling her diamond jewellery for Harvi's engineering fees. 

Since then, there is no looking back in growing BlingBag against all odds like no prior business experience, no investor funds, COVID lockdowns putting business to a standstill, balancing personal and business worlds and so on.... 

Harvi always dreamt of running a business with her husband, Vipin and COVID phase made that dream turn into a reality. With Vipin losing his high paying real estate sales job, he took a leap of faith and joined BlingBag and since then the duo is wonderfully managing family and business together! 

ABOUT BINGBAG

BlingBag over many many iterations have turned into a beautiful brand offering bollywood inspired jewellery pieces in 50+ color shades. BlingBag is India's first D2C jewellery brand having a vision of curating 50 color shades, because Harvi realised from her customers that they do not get the right colored jewellery to match their designer festive and wedding outfits.

BlingBag worked with it's vendors to bring this vision of having colored jewellery to life, and it proudly offers a wide range of earrings, necklaces and other jewellery categories to its customers. 

With a vision to create content to not just show products on Instagram, but help to style jewellery better, BlingBag with relentless hard work has a fan following of 1.1 million on Instagram @theblingbag 

The brand's vision is to help every woman find the best matching or contrast jewellery color to style the designer outfits with grace. All jewellery offered by BlingBag are allergy free and comes with very high quality of artisan craftsmanship to ensure that the plating of the jewellery, the stone mounting, beads, thread work, hand painting are top notch quality! 

While a lot of people feel that similar jewellery is available at a lesser price, they fail to understand that the same design can be made in multiple quality with varying price points. For for BlingBag customers - jewellery is not just a design It is a self-care to wear a piece which they do not fade away in color, does not give skin allergy.

We strive to focus on TREND | QUALITY | AFFORDABILITY. These 3 pillars help us to navigate trends fast, get quality products trending at super affordable prices. 

Thank you for taking time to read up on our journey, and we are glad you are a part of our beautiful journey!